How to make a mailing? Basics of an effective mailing campaign

Despite the emergence of many new sources of website traffic each year, mailing remains one of the most effective marketing tools. In this article, we’ll explain what mailing is, how to do mailing effectively, and what benefits a well-planned mailing campaign can bring to your business.

What is mailing? Definition and application

Mailing is a form of marketing communication that involves sending emails to a group of recipients for informational, promotional or sales purposes. It is a key tool in a digital marketing strategy, allowing direct contact with customers and personalization of messages.

A mailing database is a major resource for any enterprise. Especially when it consists of addresses of engaged customers.

How to make a mailing? First steps

Wondering how to start mailing activities in your company? Today we’ll give you some tips you can use.

Before you start your campaign, it is important to choose the right mailing system. This software will help you manage your subscriber database, create attractive email templates, and monitor the effectiveness of the messages you send. Before starting your activities, do a good research. Then choose the best system for your needs.

Mailing servers and technical support that you can get from us are crucial here.

Our mailing servers are managed by experienced devops. Every aspect of the server – from security to performance – is constantly monitored and optimized. As a result, our clients can focus on creating compelling and engaging content, confident that the technical side of their campaign is in the best hands. Server management includes regular updates and maintenance, which minimizes the risk of downtime and other technical problems that could negatively affect the effectiveness of a mailing campaign.

Our mailing servers are scalable and can be customized to meet the client’s growing needs, both in terms of the number of emails sent and the complexity of managing the recipient database. This flexible approach allows us to effectively manage campaigns regardless of their size.

Planning a mailing campaign

A mailing campaign is a planned series of emails that are sent to specific audience segments to achieve specific marketing goals. Campaign planning should include:

• Definition of the campaign objective: Do you want to increase sales, promote a new product, or perhaps build brand awareness?
• Segment your audience: Send messages to a properly selected group of recipients who are most likely to respond to your message.
• Content creation: Content should be valuable to the viewer, visually appealing and clearly communicate the main message.
• Scheduling shipping time: Timing can be critical to efficiency.

How to send mailing? Best practices

Effective mailing requires not only good content and database, but also following a few key practices:

• Personalization: personalized messages can significantly increase audience engagement.
• Optimize for mobile: Make sure your emails look good on all devices, especially smartphones.
• Testing: Before sending the main mailing, it’s a good idea to run A/B tests to help choose the most effective email variants.

Monitoring and analysis of results

Monitor each mailing campaign in real time. Analysis of results should focus on metrics such as open rate, click-through rate, as well as conversion and ROI.

Mailing is a powerful marketing tool. Used properly, it can bring significant benefits to your business. Remember that the key to success is to constantly optimize and adjust your strategy to meet the changing expectations and preferences of your audience. Start planning your mailing strategy today to build stronger relationships with your customers and effectively grow your brand in the digital world.

On the other hand, leave the technical aspects to the specialists. At Jeton, we have a solution for every mailing campaign.