Rediscover the power of emails: traditional methods, modern results
Redefine the effectiveness of your campaigns with classic mailing tools that are once again gaining popularity among marketers. Our solutions rediscover the potential and power of email marketing, proving that proven methods can be the key to your success.
Our mailing servers are managed by devops.
This means full service and support at every stage - from the installation of a dedicated email solution to the ongoing maintenance of your mailings. Our service is ideal for companies that want to focus on their core business activities, entrusting us to take care of the technical aspects of an email campaign.
Mailing servers – the key to successful email marketing
Email marketing plays a key role in building customer relationships and promoting products and services. However, in order for mailing campaigns to be effective, the right mailing server is essential. Choosing the right solution can significantly affect message deliverability, data security and the effectiveness of marketing efforts.
Types of mailing servers
There are different types of mailing servers on the market, which vary in functionality, performance and cost. The most popular of these are:
- Dedicated servers: They offer full control and isolation from other users, resulting in high deliverability and security. They are ideal for large companies and marketing agencies that run extensive mailing campaigns.
- VPS servers: They are a compromise between dedicated and shared servers. They offer more control and resources than shared servers, but are less expensive than dedicated servers. They are suitable for medium-sized companies and marketers who need more flexibility and performance than with shared servers.
- Cloud servers: They are flexible and scalable, allowing you to easily adapt your resources to your current needs. They are ideal for companies that are growing rapidly and need a server that will grow with them.
How to choose a server for mailing?
Choosing the right mailing server depends on many factors, such as the size of the company, marketing needs, budget and level of technical expertise.
Contact our team of experts to order a mailing server tailored to your needs. We offer a wide range of solutions. We will help you choose the right server, configure it and provide professional technical support.
How to order a server and mailing system?
Contact our team of experts to order
and customize a Mailing Server solution tailored to your needs.
Want to talk right away? Click here to schedule a video meeting with an expert.
FAQ
Frequently asked questions about mailing servers:
What is a mailing server?
A mailing server is a dedicated technological infrastructure for sending large numbers of emails to recipients. It is designed to handle mass mailing campaigns, offering greater control over the mailing process, better deliverability and the ability to manage mailing lists.
Why use a dedicated mailing server instead of popular mailing platforms?
A dedicated mailing server offers greater flexibility, control and security. It allows you to send a much larger number of messages without the risk of restrictions imposed by external platforms. In addition, it allows for better IP reputation management, which is crucial for high email deliverability.
What are the most important features of a mailing server?
The most important features of the mailing server are: high deliverability, scalability, security, IP reputation control.
What are the differences between a dedicated server and a VPS in the context of emailing?
A dedicated server is completely dedicated to a single company, meaning that all resources (processor, memory, bandwidth) are available exclusively to a single user. A VPS (Virtual Private Server), on the other hand, is a virtual server that shares the resources of a physical server with other VPSs. A dedicated server offers more power and stability, while a VPS is a more economical option that still provides sufficient performance for smaller mailing campaigns.
What are the costs associated with maintaining a mailing server?
The cost of maintaining a mailing server can vary depending on the type of server (dedicated, VPS, shared) and the service provider. The cost is also affected by additional services such as technical support, monitoring, security and scalability.
How to ensure high deliverability of emails sent from a mailing server?
To ensure high email deliverability, among other things, you should: configure SPF, DKIM and DMARC correctly, which help authorize emails and reduce the risk of them ending up in the spam folder; keep your mailing list clean by removing inactive subscribers; monitor IP reputation and avoid practices that could lead to IP blocking; test campaigns with deliverability tools before mass mailing.
What is SPF, DKIM and DMARC and why are they important for mailing?
SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance) are security protocols that help verify that emails sent from a given server are authorized by the sender’s domain. Their proper configuration is key to avoiding messages being marked as spam and ensuring proper deliverability.
What is cold mailing and do we handle such campaigns?
What is cold mailing?
Cold mailing is a form of marketing that involves sending e-mails to individuals or organizations that have not been previously contacted. Its purpose is to generate interest in an offer, service or product and to initiate a business relationship.
Key features of cold mailing are:
- Personalization: the content of the message is tailored to the recipient, making it more effective.
- Regulatory compliance: Activities must be conducted in compliance with the law, including data protection and electronic marketing regulations.
- No prior relationship: Recipients are potential customers who have had no previous contact with the sender.
Do we handle cold mailing campaigns?
Yes, we handle cold mailing campaigns, but only in a marketing sense and in accordance with applicable laws.
Our rules for cold mailing:
- We do not support spam campaigns.
All activities comply with legal regulations and ethics. We do not support mass sending of unsolicited spam messages. - Compliance with laws:
Customer campaigns can only be conducted in compliance with:- Regulation of the European Parliament and of the Council (EU) 2016/679 (RODO): Concerning the protection of personal data and the rights of recipients.
- Law of July 18, 2002 on the provision of electronic services: Regulating the sending of commercial information in Poland.
- Telecommunications Law of July 16, 2004: Concerning the requirement to obtain consent to send marketing content electronically.
- Billing model:
We settle on an annual model, which limits the possibility of occasional use of our servers and guarantees stability of services. - Focus on quality:
Cold mailing campaigns must be thoughtful and tailored to the recipient to build positive relationships and avoid infringement. - User Responsibility:
The responsibility for the compliance of cold mailing campaigns sent with applicable laws and ethical regulations rests with the user using our servers. As an infrastructure provider, we are not responsible for how users use our services.
Summary:
Cold mailing is a legitimate marketing tool, as long as it is carried out in accordance with legal and ethical principles. Our services meet these criteria, enabling organizations to conduct effective and legitimate marketing activities. However, the ultimate responsibility for the content and method of sending the message rests with the user.
If you have questions about cold emailing or our services, please contact us – we’d be happy to help!
Do we provide support for mass mailing campaigns?
Yes, we provide support for marketing campaigns, but we do not support typical mass mailings (mass mailing).
Our services focus on professionally assisting organizations in implementing legitimate and ethical marketing activities.
The range of support we offer:
- Assist in the preparation of the campaign:
- We advise on how to effectively organize a cold mailing campaign so that it complies with legal regulations (RODO, Electronic Services Act) and ethical standards.
- We identify best practices for personalizing messages, segmenting audiences and optimizing content.
- Technical support:
- We help configure servers and systems for mailing, making sure they are properly secured and comply with SPF, DKIM and DMARC rules, which increases message deliverability.
- We provide monitoring and reporting during the campaign to track its effectiveness.
- No support for mass mailings (mass mailing):
- We do not support campaigns that involve sending non-personalized, mass messages to huge numbers of recipients, which may be considered spam.
- Our services are focused on thoughtful and effective campaigns that build a positive relationship with the recipient, rather than low-quality mass mailings.
Summary:
We provide technical and consulting support for marketing campaigns, including cold mailing, but we do not conduct typical mass mailing campaigns. Our services are aimed at organizations that want to conduct legitimate and ethical marketing activities, based on personalization and long-term strategies.
Do we provide marketing campaign software?
Yes, we provide software to support the implementation of marketing campaigns.
Our solutions are tailored to meet the needs of organizations that want to conduct professional and effective marketing activities that comply with current regulations.
What do we offer in terms of software?
- Campaign management tools:
- Software to plan, execute and monitor marketing campaigns.
- Automation features such as mailing schedules, audience segmentation and content personalization.
- Monitoring and analytics:
- Built-in reports and statistics, such as open, click-through and audience engagement rates.
- Ability to analyze the effectiveness of campaigns and optimize subsequent actions.
- Safety and Compliance:
- The software complies with the requirements of RODO and electronic communication regulations.
- The systems are protected from abuse to keep the reputation of servers and campaigns high.
- Technical support:
- We help configure the software and customize it to meet the individual needs of the organization.
- We provide training and ongoing technical support for users.
Limitations:
- We do not offer software designed for mass mailings of a spam nature.
- Our tools target ethical, personalized marketing campaigns that build positive relationships with audiences.
Summary:
We provide professional software to support marketing campaigns to effectively manage and monitor activities, in accordance with the law and best practices.
